Sales and Marketing

Woman Displaying Positive Review - Reviews relate to your online reputation

Digital marketing has changed the way dealerships advertise, and is continuing to increase in importance. Many BHPH dealers have adapted to online marketing and sales,...

SEO Search Engine Optimization Marketing

SEO and Why Your BHPH Dealership Should be Investing in It

Katherine

04 Sep 2018

SEO, or Search Engine Optimization, is far from dead. In fact, it is still one of the best ways your BHPH dealership can bring in...

Social media icons on keyboard - social media BHPH Dealership Marketing

Social Media and Your BHPH Dealership

BHPH Marketplace Staff

23 Aug 2018

Social media has become an increasingly important tool for businesses around the world as more and more individuals choose that method for communication and networking....

Mobile marketing and the bhph industry - Woman with cell phone and laptop. This is how most car buyers today shop.

Mobile Marketing and Your BHPH Industry Business

BHPH Marketplace Staff

16 Aug 2018

Mobile marketing– indeed, all forms of digital marketing— is a powerful tool. Because it doesn’t require the time and cost of printing physical advertisements and...

Subprime Auto Sales: Financing Risks and Keeping Customers

BHPH Marketplace Staff

09 Jul 2018

Both subprime auto sales and financial competition are currently high. While there are more customers buying used cars, this does not necessarily translate into increased...

Small Used Car Sales Rising

BHPH Marketplace Staff

06 Jul 2018

For the past five years, small used car sales have been consistently low, especially for BHPH dealerships. Compact and subcompact used cars have sat on...

Used Cars for Graduates and Young Drivers

Used Cars Parents Want for Young Drivers

BHPH Marketplace Staff

21 May 2018

Used cars may well see an increase in sales in the near future, and more buyers may be young adults. Graduation is upon us and...

BHPH Dealers Auto Auction Options for the Twenty-First Century

BHPH Marketplace Staff

02 May 2018

BHPH dealers auto auction experiences are vastly different from a decade ago. The way in which inventory acquisition is managed has been changing for some...

BHPH Subprime Conference Date Set for Las Vegas

NABD Merges with NIADA

Dealership Brings Christmas to Animal Shelter

NABD BHPH Conference Summary

Online Reputation Management and Digital Marketing: What BHPH Dealers Should Know

SEO and Why Your BHPH Dealership Should be Investing in It

Social Media and Your BHPH Dealership

Mobile Marketing and Your BHPH Industry Business

How to Optimize Video Content for the Buying Cycle

Navigating Used Car Warranties

The Equifax Data Breach – What Dealers Should Know

Google’s 5 auto shopping moments, Part 1: Is it right for me?

SEO and Why Your BHPH Dealership Should be Investing in It

Mobile Marketing and Your BHPH Industry Business

Subprime Auto Sales: Financing Risks and Keeping Customers

Small Used Car Sales Rising

Used Cars Parents Want for Young Drivers

BHPH Dealers Auto Auction Options for the Twenty-First Century

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