Fantastic 2 minute video by Magnum’s Anthony-Scott Hobbs on eliminating the traditional credit application from websites. Credit applications should be taken live and in real time right when the customer is on your website.
A Remarketing Campaign May Double You ROI By BHPH Marketplace staff “Remarketing campaign” is a term you’ve probably heard before, but if you haven’t jumped aboard this proverbial bandwagon, you could be missing out. Remarketing on Google and Facebook is one of the most cost-effective... Read More
Digital marketing has changed the way dealerships advertise, and is continuing to increase in importance. Many BHPH dealers have adapted to online marketing and sales, but are they really using these resources to the greatest advantage? Building a solid online marketing strategy is like building... Read More
SEO, or Search Engine Optimization, is far from dead. In fact, it is still one of the best ways your BHPH dealership can bring in more online traffic and new customers. But what exactly is SEO, how does it work, and how can you use... Read More
Social media has become an increasingly important tool for businesses around the world as more and more individuals choose that method for communication and networking. In fact, social media is expected to reach an estimated 3 billion people across the world by 2021, and it... Read More
Mobile marketing– indeed, all forms of digital marketing— is a powerful tool. Because it doesn’t require the time and cost of printing physical advertisements and such, digital mobile marketing is more efficient than traditional marking. And since it is more cost effective than, say, renting... Read More
Credit scoring for low income customers may become easier. An enterprising BHPH Dealership, Tricolor in Texas, has partnered with WorkRecords to develop a new credit scoring system. This system is intended for hourly workers who earn less than $16.00 per hour, many of whom are... Read More