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PPC for auto dealerships - image of laptop with revenue information

Pay Per Click (PPC) for auto dealerships can be expensive, however, the fact remains that sometimes it can also greatly increase web traffic and conversions. As a BHPH dealer- especially one with a smaller independent lot- you don’t have unlimited resources and you want to...

Used car dealer competition no longer comes from other dealerships alone - photo of cars in car lot

Breaking News Sales and Marketing Technology

Unusual Suspects: Used Car Dealer Competition Beyond Dealerships

BHPH Marketplace Staff

18 Jul 2019

In the past, it’s been common to think of used car dealer competition as being mostly limited to other dealerships, but that is no longer the case. The biggest competitors BHPH dealerships face today may surprise you, and their presence is changing the used car...

Google Analytics on Laptop Screen with Hand Typing and Coffee Cup on the Left

Breaking News Technology

Google Analytics: What’s New in 2019

BHPH Marketplace Staff

01 Jul 2019

Google Analytics is perhaps one of the most important online tools for any BHPH dealership. It is essentially a measurement tool, providing in-depth information about site traffic and activity, which allows specialists to keep a finger on the pulse of digital marketing campaigns. Used in...

Used cars with open recalls can lead to trouble or wrecks - Image of car with hood open

Breaking News Compliance and Regulation Sales and Marketing

Selling Used Cars with Open Recalls: Is your inventory a ticking time bomb?

BHPH Marketplace Staff

25 Jun 2019

Selling used cars with open recalls is technically legal, but when things go wrong it can often lead to problems. There have been numerous lawsuits– including one brought against the FTC for not having stricter regulations– and thanks in part to massive recalls on Takata...

Video SEO - Circle of colorful figures surrounded by various video and social media website icons

Breaking News Sales and Marketing Technology

Hiring a Video SEO Company Can Be a Game Changer

BHPH Marketplace Staff

19 Jun 2019

Video SEO (Search Engine Optimization) is becoming an increasingly important part of video marketing strategy. It’s not a secret that video marketing offers the opportunity to reach a larger audience thanks to the medium’s tendency to be interesting and engaging. Videos are shared 1,200 percent...

DealerBuilt Breach - Laptop with Encrypted Text

Breaking News Compliance and Regulation Contributors

DealerBuilt Breach Raises Questions of Dealership Data Security

BHPH Marketplace Staff

14 Jun 2019

You’ve probably heard about the recent DealerBuilt breach involving sensitive customer information – it is, after all, big news that’s likely to have substantial consequences. The incident is so significant that it is leading not only to expected legal actions, but may also result in...

Breaking News Sales and Marketing Technology

Automotive Industry Social Media Marketing Gets Personal

BHPH Marketplace Staff

13 Jun 2019

Automotive industry social media marketing trends are constantly changing, and this year they are centering around advancing technology that allows a greater level of personal interfacing. The internet continues to grow in importance in our daily lives, and is becoming more and more interactive as...