Gamification: Your hack to making happy, productive employees

By: Chris Collins

Wouldn’t work be amazing if everyone did their job? Seriously, how many times have you asked your employees to do something only to turn around and realize they didn’t do it or did it half-assed? That makes me extremely unhappy, and I’m pretty sure you feel the same.

Now, don’t get me wrong. There are lots of great employees—the kind who work hard, take pride in their performance and act like a committed member of your team. And, we appreciate them. But, even those special types struggle if they’re not in the right environment. So whether we’re talking about service advisors, service managers or service technicians, how do you get people to willingly do their best all the time?

The answer is Gamification, and it’s exactly what it sounds like—using game playing to increase employee productivity and drive results. We’ve been doing this in the car industry for years—using games to motivate our teams. In the 400+ dealerships I’ve turned around, Gamification is still the best way I’ve found to drive momentum and results and get better work out of your workers. We are a competitive species. And the proof is the gaming industry. As of today, it’s worth $200 billion.

The point is if you’re not playing games with your employees, then they’ll just be playing games on their phones, instead of working. And, we all know how frustrating that is. So let’s get into the best ways to use Gamification. First, keep in mind the key to Gamification is anything can be a game. Don’t over-complicate this, or get caught up in too many rules. Get a deck of cards, or some dice—certainly keep things simple to get started. At Chris Collins Inc. we play games every day. Some of our favorite in-office games are dollar poker, baseball, bozo buckets, or anything that involves shooting things.

You can gamify your MVP’s— your most valuable products—you can gamify systems, sales, information gathering, call times—you can gamify almost anything, any system, any customer-facing interaction.

If you aren’t already a Gamification pro, you can get the specifics on how to set up games from this week’s Service Drive Revolution show. And, you can always get my book, Gamification, if you struggle with coming up with ideas. There are hundreds in there and they have instructions. Our guest host on the show this week, Mario Pernillo, talks about choosing games that have the right vibe for your tribe, and how you should pick a game that you think might work well for your group, and the issues they’re struggling with.

As the leader, boss, or manager it’s your job to get Gamification started, and create that energy. Make it exciting and show the guys you have prizes to give them. If you take the time to implement fun games, with rewards, the results will speak for themselves. Your employees will be more upbeat and more productive. We know – from experience.

Bio: Chris Collins grew up in Tijuana, Mexico on hand-me-down clothes and donated food. When his mother had the courage and tenacity to move them to America, he began a self-made path to undeniable success.

Starting as a lot attendant washing cars in a Seattle dealership, with dreams of becoming a legendary rock star, Chris has since found his real passion in coaching businesses to new heights using a unique blend of insightful systems and powerful secret weapons.

He used these systems himself, to work his way up to becoming a detail manager, service writer, service manager, general manager, and finally to owning his own dealership, gaining over 18 years of experience in top-end automotive sales and service. He didn’t stop there, though! He branched out, becoming a well-known consultant, and writing two industry-changing books, “Million Dollar Service Advisor” and “The Indispensable Service Manager,” which, combined with his expertise in consulting and sales training, have transformed dozens of dealerships. Those successful operations have posted year-over-year profit increases of well over $3 million!

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