New vs. returning website conversion: leveraging your site to push them down the funnel
By: Russ Chandler Over the last few weeks, I’ve become particularly interested in studying the differences between new and returning visitors on dealership websites. The reason for this is because... Read More
Educating your consumers on specific website features
By: Russ Chandler Consumers aren’t okay with being complacent and accepting things as they are. And by “things” I mean specific features on your website. If consumers can’t find the... Read More
Stop looking at CRM lead duplication negatively
By: Russ Chandler During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we have to change the mindset in the... Read More
What’s missing in digital retailing solutions today?
By: Russ Chandler If you work in the automotive industry in any capacity, there’s a really good chance that you’re aware of the plethora of digital retailing tools on the... Read More
What vanity metrics should your dealership be mindful of?
By: Russ Chandler As an internet manager, you monitor a number of different metrics on your dealership’s website. These metrics are all to determine the overall engagement and financial health... Read More
Beginners: How to grow acquainted with your PPC campaign
By: Russ Chandler You don’t have to be a pay-per-click expert to understand how a campaign works. In fact, it’s recommended that you have some idea of what the process... Read More