How to drive customer loyalty and repeat purchases with experience-driven commerce
By: Larisa Bedgood U.S. consumer online sales is expected to pass $500 billion by 2020. However, consumers don’t always head to a site to make a purchase. In fact, according... Read More
How to identify and target imminent purchase intenders in the automotive industry
By: Larisa Bedgood Identifying and reaching imminent purchase intenders at the right time is crucial in the automotive market. A dealership, for example, may know who their ideal audience is... Read More
Only 45% of marketers agree that they’re getting personalization right
By: Larisa Bedgood Consumer demand for more seamless experiences is driving increased adoption of personalization strategies. However, only 45% of marketers agree that they’re getting personalization right. This is according... Read More
Improving conversions ranks top priority for automotive dealerships in 2017
Strong customer demand is keeping sales numbers healthy for automotive dealers in the U.S. 2017 is expected to be a strong year again for automotive sales but with some necessary... Read More
Are you wasting your marketing dollars: Strategies to personalize customer touchpoints with better data
By: Larisa Bedgood Marketers today are wasting a lot of dollars by not knowing their customers. According to research by Janrain and Blue Research, 96% of consumers say they receive mistargeted... Read More
Retail outlook 2017: Omnichannel consumers are in control
By: Larisa Bedgood Online retail and brick-and-mortar stores alike are scrambling to stay relevant and meet the ever-increasing demands of today’s omnichannel consumer. This is certainly not a new development,... Read More